Are You Writing The Blog Post You REALLY Want to Write?


image courtesy Amusafija, Creative Commons

by Kristin Nador/@KristinNador

If you’re a writer who blogs, think about your blogging journey for a moment.

Think about the last four blog posts you published.

Have you found yourself staring at a blank computer screen because you haven’t posted for a week and you’re feeling the pressure to get SOMETHING on your blog?

You need to check “wrote blog post” off your to-do list so you just throw something up there. Hey, it’s the burden you bear for building your all-important writer’s platform.

You dutifully write about your niche subject to keep your reading constituency happy. You report about your word count goals. Writing safe vanilla when you secretly long to write chocolate fudge with cherries and chopped almonds sprinkled throughout.

There is nothing wrong with posting consistently, creating great content for your niche readers or having accountability for your writing on your blog. These things are all excellent habits.

I do all these things regularly, and enjoy them, yet at times there is still something missing. Those chocolate cherry almond posts.

The posts that reveal more about yourself than you are normally comfortable with.

The raw pain post. The frustrated as hell post. The everything toxic I learned from my family post. The blow the trumpet and follow me post. The did you ever wonder post. The I think I’m crazy post.

Those posts are risky. You may risk alienating readers. You may risk being rejected for your ideas. You may risk revealing things you never intended to reveal.

But by not stepping out of your comfort zone, you may risk something else.

If you don’t allow yourself to write what you really want, something will begin to happen. It will start as a tiny seed of irritation and will grow into a thorny bramble of resentment. Each time you sit at the keyboard dread will begin to take hold. Your blog will start slowly decomposing and stinking and eventually you will quit.

Experts say stay in your niche. Be loyal to the ‘brand’. Give your customers (your readers) what they want. Offer a service or people will move on. All good advice.

I’m going to tell you something that doesn’t always line up with those qualifications.

Write your passion.

Write with the attitude that the post you’re writing is the very best post you can craft, the one that matters. If what you are sharing is from your heart, your audience will pick up on your passion and be drawn to it.

Write the best post you can, the one you’re excited about, the one that makes your stomach do flip-flops before you hit the publish button.

Maybe that means you won’t be posting as often. And that’s okay. You’ll keep blogging.

Your voice matters. Pursuing what you are passionate about will let your voice come through and keep you going during those little rough patches.

Need more inspiration to write your passion?

Read Jeff Goins’ Write Something Dangerous

Question: Take a risk. Tell us an idea or subject you want to write a blog post about that you’ve been afraid to pursue.

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17 thoughts on “Are You Writing The Blog Post You REALLY Want to Write?

  1. Zen

    I don’t think there’s anything I’m afraid to blog about… even though mine is supposedly a writer blog, I will occasionally post about things that do not relate, and I like it. I like being a generalist. It’s more fun and creative than sticking to the same theme over and over again. Even if I lose some readers in the process, there’s a chance that I’ll meet new readers who actually like what I’m doing.

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    • I think it helps readers to know generally what you are posting about, yet still be surprised from time to time. You don’t get bored, they don’t get bored. Sounds like you have a good handle on your blogging journey. Thanks for stopping by!

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  2. Ummmm…well…there’s not much I won’t write about on my blog. LOL! I pretty much subscribe to the “jump in with both feet” kind of attitude and I write a lot of what I want and how I want. I do worry from time to time that I’ll offend (or gross people out) but in the end, those most risky posts are usually the hottest and get the most readership and comments. Go figure. I’ve learned when I am true to me and honor my voice and write my passion, others feel it and pick up on it and it gets them fired up too. So…I couldn’t agree more Kristin!
    I think the only type of posts I’ve wanted to write, but held back, was posts about frustrations I was having with friends or family. Out of fear that they’d read the post, know it was them and be hurt that I didn’t come to them directly. The risk of hurting someone always outweighs my need to write about it…so for those, I generally hold back….
    Fab post!

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    • No one could ever accuse you of holding back, Natalie LOL! But it pays off because you’re voice is strong and unique in each and every post and that’s why your readers (including me) come back time and again.

      If I were your family, I’d be on my best behavior around you. ;)

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  3. There are times when I think about something and say, “yeah, that’d be a really great thing to blog about,” then think, “nah, who wants to read about that?” I don’t think I’ll do that anymore. Great post!

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  4. I needed this post. I’m supposed to be blogging to encourage lifewriting, and usually do it somewhat impersonally, more essay, interview or book review. It gets tiresome and feels restrictive to stick with our subject and our “brand,” Lately I’m experimenting with more personal posts and having more fun, Maybe my readers will like it better. Now I’ll just say Kristin said it’s okay!

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    • Experimenting is good. What’s the worst that will happen? You may discover a whole new angle to approach your blogging goals from. Can you tell Keeper Hubby since I say things are okay they are? He’s not convinced. ;)

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  5. “If you don’t allow yourself to write what you really want, something will begin to happen. It will start as a tiny seed of irritation and will grow into a thorny bramble of resentment.” So poignant and true.

    Who says we have to follow a certain protocol, anyway? Sure, we hope to reach an audience and write, in part, for them. But if we aren’t writing for ourselves because we simply have to, then why write? I think so many of us worry ourselves into cliche corners and formulaic folds that we forget to write from the gut, from the voice of truth, from the “barbaric yawp” on the mountain.

    Thanks so much, Kristin, for reminding me to be true to myself first. Authenticity matters.

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    • It’s funny how we as writers, and as people, work so hard to hide our uniqueness and our true selves at times. Our uniqueness is the one thing no one else can duplicate and that makes it precious. Deep thoughts.

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  6. I needed this post, too. It’s so easy to get locked into doing things a certain way or tiptoe around what you’d really like to put out there. A year ago I decided I would write without fear but somewhere along the way that decision was forgotten. Thanks for reminding me.

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  7. Hmmm… this is one of those moments of reading the right post at the right time. I enjoy doing my quick mini-posts but I’m having trouble going back to the longer posts. To be honest, I want to make some changes but that would involve taking the time to make them and I’m not ready… yet. Thanks for the link to Jeff Goins, I bought both his books. Thanks for making me think…. I think…

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