by Kristin Nador/@KristinNador
Do you feel overwhelmed by the pressure to be everywhere at once in social media nowadays? Are you spending more time than you like working to expand your network but not sure you’re seeing results?
I feel the same way. It’s easy to do with new platforms popping up all the time and folks cheering you on to get involved in their favorites. If you get involved with all the social media out there, stretching yourself too thin, you won’t have much success or time for anything else for that matter.
Do you have a plan or are you just stumbling around in the social media universe?
Maybe you need to map out your social media journey so you can see where to concentrate your efforts, especially if you are a new kid on the block.
Sometimes a visual makes something that seems complicated much easier to understand. Visuals help me to get the full picture, literally. I recently decided to make a goal-focused diagram. Then I added my own personal choices. Here’s the idea:
Here’s what happens when I plug in my own social media choices:
This helped me think about where I wanted to put my energy for now. I could change my mind, but if I don’t know what I’ve already done, I won’t know what I can add or subtract. Even though there are some social media areas that sound interesting, I have to decide NOT to do some of them.
It’s okay to not do everything. We each have our own unique social media journey. It won’t be a cookie-cutter one-size-fits-all deal. In fact, if you can use your plan to concentrate your efforts, you may have a better return on your time.
You don’t have to use this particular map technique, but try making a drawing, chart, mind map or list that can tell you where you’ve been, what your goals are and where you want to go in your social media journey.
Don’t know what all your social media choices are? Check out this extensive list from Social Media Smart S.M.E.B.S. Ultimate List of Social Media Sites
Question: Have you made the decision to cut back on any social media you’ve been active on? Why?