How To Map Your Way To A Streamlined Social Media Experience


image courtesy Pertaboy, Creative Commons

by Kristin Nador/@KristinNador

Do you feel overwhelmed by the pressure to be everywhere at once in social media nowadays? Are you spending more time than you like working to expand your network but not sure you’re seeing results?

I feel the same way. It’s easy to do with new platforms popping up all the time and folks cheering you on to get involved in their favorites. If you get involved with all the social media out there, stretching yourself too thin, you won’t have much success or time for anything else for that matter.

Do you have a plan or are you just stumbling around in the social media universe?

Maybe you need to map out your social media journey so you can see where to concentrate your efforts, especially if you are a new kid on the block.

Sometimes a visual makes something that seems complicated much easier to understand. Visuals help me to get the full picture, literally. I recently decided to make a goal-focused diagram. Then I added my own personal choices. Here’s the idea:

What does your social media journey look like?

Here’s what happens when I plug in my own social media choices:

Here’s my example

This helped me think about where I wanted to put my energy for now. I could change my mind, but if I don’t know what I’ve already done, I won’t know what I can add or subtract. Even though there are some social media areas that sound interesting, I have to decide NOT to do some of them.

It’s okay to not do everything. We each have our own unique social media journey. It won’t be a cookie-cutter one-size-fits-all deal. In fact, if you can use your plan to concentrate your efforts, you may have a better return on your time.

You don’t have to use this particular map technique, but try making a drawing, chart, mind map or list that can tell you where you’ve been, what your goals are and where you want to go in your social media journey.

Don’t know what all your social media choices are? Check out this extensive list from Social Media Smart S.M.E.B.S.  Ultimate List of Social Media Sites 

Question: Have you made the decision to cut back on any social media you’ve been active on? Why?

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8 thoughts on “How To Map Your Way To A Streamlined Social Media Experience

  1. Love the visual way to create a social media strategy. I agree, it can be a real time suck so knowing what your goals are will help you identify what you need to focus on etc so that your time spent gets you closer to your end goal. Fab post!

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  2. Can I just say…AAAAGGGGGHHHHH!!!!

    I limit my social media experience to my blog and commenting on blogs I like. It’s all so overwhelming and distracting. Right now, I write for me. If I gain an audience, great. If not, that’s ok, too. Do I want to be published someday? Of course. But I don’t necessarily believe that social media saturation will make that happen any faster. If anything, it takes valuable time away from the writing (as you know I have little free time as it is). I was a Facebook addict for the first two months I was on it. Then it became a burden. I got off for awhile and didn’t miss it AT ALL. Then I went to a writer’s conference and reluctantly activated my account to “network” with the people I met there. Honestly, it just made me realize that while I may like the author and his/her stories, I don’t need to know about their trip to Disney or that they prefer dark roast over light. I had to ask myself if FB was enhancing my life. It wasn’t. Was I learning useful information? Nope. So…I deleted my account. And felt a huge relief. But that’s me. Maybe someday I will find value in getting involved again, but for now I write, read, and sleep. Oh…and work 60 hours a week. Can’t forget that! :)

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  4. I saw the title of this post and knew I had to get to reading it. I’m definitely in the category of feeling overwhelmed (and somewhat resentful) but knowing I have to get in gear with a strategy. I actually know quite a few techniques, having gone through a very good course. But finding the time and doing the strategies is another matter! I very much like your visual and will study it some more. Right now I’m coasting a bit, but I’ll be facing some re-branding (not sure if on a small or big scale) later this year, and I’m definitely going to need to be organized in my approach.

    Judy Stone-Goldman
    The Reflective Writer

    http://www.thereflectivewriter.com

    Personal-Professional Balance Through Writing

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  5. Reetta Raitanen

    The visual map is a brilliant way to clarify what you should focus on. Especially concrete measurements are important. That way you know if you’re heading to the right direction or need to change something. You can’t manage what you don’t measure.

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    • Thanks for stopping by, Reetta. I find that I might have an idea of what I want to accomplish, but sometimes putting it down in black and white shows me my ideas aren’t as solidified as I thought they were. That’s why I love maps, visuals, and lists. I’m addicted to Post-It Notes. But it helps me reign in all the ideas flapping around everywhere. :)

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