Today is part 3 in this month’s series on sharpening your blogging habits. Have you been following along? If not, you can catch up here:
I love a summer day when I can open the windows. Especially at dusk I enjoy the sounds: the squeals of children playing, the rustle of leaves in the warm breeze or the orchestra of crickets. I can sit on my patio and listen to some smooth jazz as it drifts out the window from my sound system. Sometimes I’ll hear the exotic music of my Colombian neighbors as they enjoy the songs of their homeland. Once in a while the idyllic twilight is invaded by a passionate music lover driving through the neighborhood. The militant beat of mega woofers infiltrates the area until the offending car drives out of earshot. My ears readjust and go back to partaking of the sounds of the season.
Blog Habit #3: Broadcast Your Blog Post
If you are new to blogging, you may have the ‘Field of Dreams’ mindset I used to have: if you write it, they will come. You’ve crafted a wonderful blog post and now readers will line up to read your genius. Considering there are 200,000,000+ active blogs in the blogosphere, you need to give your blog baby a little help in letting your audience find you. Broadcasting your blog post on social media sets the stage for more interaction. The more people who know that your blog exists and that you offer valuable content means the more people who will potentially read and comment on your blog. Successful use of social media for broadcasting is two-fold: 1) making proper use of the social media tools available and 2) avoiding the mistake of becoming irritating noise that is filling social media today like the aforementioned car.
14 Actions To Amplify Your Blog’s Voice
The list of broadcast methods I’ve compiled are only some of the actions we can take to amplify our blog voice. Start with ones you are familiar with and establish a broadcast habit. After you are broadcasting with one or two consistently you can experiment with some of the other suggestions and expand your repertoire.
- Craft headlines for maximum effect. A well-crafted title draws a reader to check out what you’ve got to say. Short, snappy and on topic are best. If you want to learn to write good headlines, do a Google search on writing good headlines – there is lots of help out there. Let’s start off with some simple tips from the folks at WordPress: Are You Writing Rockin’ Blog Post Titles?
- Post a link to your blog with a well-crafted teaser once a day on Facebook and Google+. Multiple status posts all day long with the same ‘advertisement’ can get annoying to those reading it and they will eventually tune it out.
- Post a link 3-5x a day spaced throughout the day on Twitter. You can post a few times more on Twitter because its information stream moves faster than Facebook and Google+. Focus on those who might be interested in your blog subject with hashtags. Don’t know what hashtags are? Here’s a great post from social media guru Kristen Lamb to get you on track: Be A Tweep, Not A Tool-How Hashtags Can Win Friends and Influence Enemies (Note how Ms. Lamb rocks her headlines)
- Start an email newsletter for your subscribers. You can give a weekly round-up with links or offer exclusive content. Writer Jeff Goins has a good example of a successful blog newsletter. Check out Jeff Goins post How To Get Your Message Heard Without Adding To The Noise
- Create a YouTube channel for a change of pace to disseminate your information. Author K.M. Weiland has been doing this successfully for about two years.
- Pin a Pinterest board with photos from your blog posts. Pinterest automatically links them back to your blog so people can follow the trail there.
- Join Triberr. Triberr is one of the newer social media platforms especially for bloggers. Jenny Hansen gives us the basics in her post My New Time-Saving Social Media BFF:Triberr
- Share posts with social bookmarking. Social bookmarking such as Digg, StumbleUpon and Reddit have been around for a while, yet many don’t quite get the benefits to using it. Read Problogger’s post Social Bookmarking – Getting Your Blog Noticed for some do’s and don’ts.
- Write a guest post. Guest posting is simply that: writing a post of original content for another blog. You expand your blog’s exposure by guest posting. How do you guest post? Connect with other bloggers in your niche and trade posts or find groups that encourage guest posts among its members. That’s part of the ‘social’ in social networking. Check out Blogger Linkup for a site that offers guest post opportunities.
- Create an email signature. You should have a link to your blog in your email and social media signatures, but don’t overdo it. Email signatures that are a mile long with every one of your social media addresses and links to all your book products are one of those irritating noisemakers that people end up tuning out because of overexposure. Be concise and choose your email signature information wisely.
- Practice SEO. Search Engine Optimization, or SEO is a process of using keywords that help rank your blog higher in Google and other search engine rankings. I haven’t experimented enough with SEO yet to give a personal opinion but if you’re interested I suggest this short SEO copywriting tutorial from Copyblogger.
- Post a link to your site from the comments section on other people’s blogs. This can raise your Google page rank but is walking the edge of blogging etiquette. Make sure the link is pertinent to the comment discussion and look for a blog comment policy to find out if the link is welcome. Multiple links in a blog comment give a spammy appearance and may get you banned from making comments on blogs. Jami Gold addresses this in her post How Tightly Do You Control Your Blog?
- Syndication. One of the most popular ways to syndicate your blog is through NetworkedBlogs on Facebook. This can give you more opportunity to find readers in Facebookland.
- Treat your blog as a ‘pay it forward’ vehicle. We’ll talk about this in detail in part 4 of this series next Monday.
Practice your consistency tips with broadcasting. Don’t think you have the time to do this? Steal the time you’re spending on unproductive social media (you know you are). You don’t think you spend any extra time doing unproductive activities? You never play Farmville, watch silly kitten trick videos on YouTube or obsessively check your Amazon stats or how many hits you’ve gotten on your blog? Hmm, you’re a stronger person than I, my friend. 🙂
Keep a use-journal for 3 days – literally write down every single social media thing you do and the time it takes to do it. You’ll get aggravated and probably throw it in the trash before the 3 days are up, but you’ll discover you do have the time for social media broadcasting to help increase your blog’s following.