by Kristin Nador/@KristinNador
Are you fed up with Facebook?
I’ve noticed a lot of complaints floating through the interwebs about Facebook lately. If you’re not into Facebook, I give you permission to check out another post here on the blog. But if you’re a writer or other creative re-thinking your Facebook or other social media platform interaction, read on.
Facebook has recently given us questionable privacy policies, increase in ads, the uncontrollable scrolling News Feed, charging business pages for ‘featured’ statuses, the change to Timeline and just this week the email switcheroo debacle.
Though Facebook has become a bit irritating as of late, I think there’s a few things to remember to keep a balanced view:
- Facebook users are NOT Facebook’s customers. Advertisers and now shareholders are Facebook’s customers. Advertising is how they make money. Even though Facebook encourages making ‘friends’, Facebook is not your friend. Because it is a BUSINESS. Businesses are in business to make money. Users are a means to an end.
- You’ve been getting FREE PR and networking with industry professionals, potential customers and those you want to share information and influence with that you wouldn’t have access to otherwise for FREE. Some have been availing themselves of this FREE service for years.
- No one is forcing you to be on Facebook. If the cons outweigh the pros for you, quitting Facebook is a viable option at any time.
Want to grow your Facebook presence in spite of the instability?
Check out a textbook model of success and use his moves to grow your Facebook interaction.
Vin Diesel is an actor, writer, director and producer. He’s well-known and excels in his field, but he’s not the latest/greatest phenom, teen dream, or constantly in the limelight or on the gossip pages. Over three years time, Vin has quietly but steadily built his Facebook following to over 33 million people. He maintains his page himself and posts on a regular basis.
Here are 8 ways you can rock your Facebook page like Vin:
1. Be real
Vin is himself. Of course, the celebrity factor is a big attraction, but he talks about what’s going on in his life, some of his methods for preparing for his work, and the ideas that he is passionate about. Some of his posts are poetic and a little ethereal, even disjointed and mysterious. He doesn’t care. That’s who he is.
Don’t be what you think people want you to be, be who you are. Nobody else can be you as well as you can.
2. Make your followers feel like an insider
Vin gives updates on his new projects in real time. He posts ‘behind-the-scenes’ photos on movie sets and his travels. Followers feel like they are getting in on what’s happening before the general public.
Can you share some of the ‘behind-the-scenes’ happenings of your projects? Give people a glimpse into your thought processes, the good, the bad or the ugly of your profession, the inner workings of your current artistic project? Embrace your Facebook friends into your world and they will embrace you back.
3. Be positive
You don’t have to scroll down very far to see that Vin is all about positivity. Inspirational quotes and thoughts of gratitude fill the page. Followers respond in kind in their comments and their loyalty.
Have a positive attitude. Remember that old saying about attracting more flies with honey than with vinegar? It’s true. Don’t be afraid to share when you’re having a bad day once in a while, but if you’re always sharing negative thoughts or worse, ranting, people will eventually tire of it and tune out.
4. Interact consistently
Vin shares regularly, answers questions that have been posted on the page and his followers look forward to his posts because HE POSTS.
If you don’t show up on your page, why should anyone else? Pretty basic.
5. Stop trying to force a ‘sell’
Though Vin posts regularly, he’s not shoving his products down his followers throats. You won’t see him begging people to go see his movies or buy his video games 10 times a day every day. He shares the excitement he has for his projects, updates followers with progress reports, and includes them in celebrating his accomplishments.
Much better approach than begging for attention. Do likewise.
6. Post photos
Vin posts photos. Good ones. And lots of them. Which is just what his loyal followers want to see.
One plus to the new Timeline and Page Covers is greater opportunity for catching the eye with photos. Post photos, but don’t overload the news feed, choose photos judiciously.
7. Let people know where you are
In the ‘About’ section of his Facebook page, Vin lists all his websites and social media where he is active so followers can get more information about him and his projects if they choose.
Make sure you list all the places your followers can find you in your ‘About’: blog/website/Twitter/Pinterest accounts, etc. You’d be surprised how many people don’t.
8. Establish your style/voice
Vin has a unique way of wording his status posts. Short, stream of consciousness, positive, rather poetic. He also often signs them with a “/smile”.
Just like you have a writing or artistic voice, think about establishing a Facebook voice. How? See Number One.
Don’t sweat the small stuff. Facebook will continue making changes. Stay positive, roll with the punches and keep connecting and your social media platform will grow.
Want some more advice for navigating Facebook? You can’t beat the incomparable Jane Friedman. Check out her posts:
Have you considered quitting Facebook over all the changes?